Vibe Powers New Travel Website For RAA

Posted 07/02/2022 by Sam Cook

  • Vibe is powering the newly launched website of the RAA, South Australia’s Royal Automobile Association with over 750,000 members.
  • The RAA has been selling travel products for over 50 years, but previously in a limited capacity online.
  • New website went live in mid-December and will offer hotels, flights and more.


7 February, 2022 – Stevenage, United Kingdom: Today Vibe – the leading international provider of booking technology solutions to the travel industry – has announced that it is powering technology behind the newly launched RAA Travel website.


The Royal Automobile Association (RAA) – based in South Australia – provides a trusted range of motor, home, and travel products and services to more than 780,000 members.


It’s also one of South Australia’s oldest travel agencies, providing members with a range of domestic and international travel products for more than 50 years.


Thanks to the partnership with Vibe introducing integrated APIs, RAA now has a brand-new website that not only showcases easily searchable and filterable products, but introduces online booking functionality to members, and the general public for the first time.  


Additionally, through membership validation technology provided by Vibe, RAA is now offering special closed user group rates for those validated as RAA members.


The website went live in December 2021 with access to both domestic and worldwide hotels – with domestic and international flights, ticket and attractions, car hire and transfers coming soon.


Simon Goddard, Director of Solutions at Vibe comments: “It is a real privilege to work with such a storied brand as the RAA and its nearly 750,000 members. There’s great loyalty and respect for the RAA brand and their travel experience and offering was already very strong – so it has been a real honour to help them travel that last mile and bring everything together in this easy-to-use website.”


Anthony Hunter, Travel Product Development Manager at RAA added: “This complete transformation of our website is a big step forward for our members and aligns our travel offering with our other services, which are all available digitally. At RAA we like to do things properly, taking our time to make sure everything is perfect for our members, not least because travel is such a complex and important product to get right. We felt Vibe’s experience and flexibility were the perfect combination to deliver this and the end product speaks for itself.”


To see the RAA’s new travel website visit:

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