Vibe and P&P Group Appoint Steve Barrass Interim CEO

Posted 20/10/2022 by Matthew Chapman

  • Steve Barrass joins sister companies Vibe and P&P Group as Interim CEO in November.
  • Barrass has over 30 years of senior travel industry leadership experience, most recently as the CEO of The Appointment Group (TAG).
  • He joins to drive international growth and strategy, based in the Stevenage headquarters.


20 October 2022 – Stevenage, United Kingdom:  Sister companies Vibe – the leading international provider of booking technology solutions to the travel industry – and P&P Group have today announced the appointment of Steve Barras as Interim CEO joining in November.

Steve will be based in the head office of both companies in Stevenage and joins with a mandate to drive international growth and strategy.

With over 30 years of senior leadership experience in the travel industry, Steve’s most recent role was as CEO of global travel management and events company The Appointment Group (TAG).

Previous roles for Steve include Senior Vice President at dnata, CEO of Gold Medal Travel Group, Managing Director of Direct Holidays at Thomas Cook Group and as a Non-Executive Director at Holiday Taxis.

The UK headquartered Vibe has over 15 years of experience in powering online travel agencies, TMCs and other digital travel sellers; meanwhile sister company the P&P Group is a licensed travel business that operates a range of online travel brands including The Internet Traveller and The Cruise Traveller.

Phil Cook, Founder of both Vibe and the P&P Group comments: “I am delighted Steve has agreed to join us as the interim CEO. Steve brings a wealth of knowledge and experience of the travel industry to P&P Group and Vibe. We look forward to working with Steve on strategy and growth over the coming months.”

Steve Barrass, Interim CEO Vibe and P&P Group adds: “I'm excited to be joining Phil and his very competent team at such a pivotal time, I've been looking for the right opportunity where my experience would add value to a superb business with a platform that is well positioned for sustainable growth. My background has allowed me to look at Vibe's technical capability from both a leisure & corporate travel perspective and I was impressed, I haven't seen anything with such a broad range of functionality that can service and work across both segments simultaneously.” 

Feel Vibe's power

In under an hour*

60 minutes is all it takes for one of our industry-savvy specialists to pinpoint exactly how Vibe can make your business more agile, direct and in tune with the needs of your customers. Book a demo using the button below, and one of our team will be in touch.

* We’ll be as quick as we can.