See what Vibe is made of
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Sell travel to the
audience you already have.
Vibe powers the travel platforms behind The Guardian, Mail Travel and Radio Times. Your brand, your product choices, and a proper share of the revenue.
Not just a referral fee. Vibe lets you take the booking yourself, as a travel agent, rather than sending readers away to earn a small click-through commission.
and your audience.
Three things that change when you move to Vibe.
Your own branding
The platform runs under your domain and your design. Readers and listeners see your brand throughout, not Vibe's.
Control over what you sell
Choose the suppliers, destinations and packages you offer. Nothing is set by a third-party affiliate deal.
Sell as an agent, not just an advertiser
Take bookings directly instead of sending clicks elsewhere for a small referral fee. You hold the customer and the larger share of the revenue.
Advertiser or agent. The difference matters.
Built for publishers, broadcasters and membership brands.
Turning readers into travel customers
Vibe powers The Guardian and Mail Travel's travel platforms, letting readers book directly under each publisher's own brand.
Extending listener trust into bookings
Radio Times runs its travel offering on Vibe, giving listeners and readers a branded way to book rather than just a recommendation.
A travel benefit that pays its way
Offer members a branded booking platform as part of their membership, with the commission staying with your organisation rather than a third party.
Travel as a loyalty currency
Add a genuine travel booking capability to a loyalty or rewards scheme, on a platform built for it rather than a bolted-on referral link.
The challenges media and membership brands face right now.
"We don't want a travel shop bolted onto our brand. It needs to look like us."
Vibe is fully white-label. Your domain, your design, your branding at every step of the booking, not a redirect to somebody else's site.
"We're currently just an affiliate. We send readers away and hope for a small fee if they book."
On Vibe you take the booking yourself, as a travel agent. The customer stays with you, and so does the larger share of the revenue.
"We want a say in which suppliers and products we sell, not whatever an affiliate network pushes to us."
You choose the content and the suppliers behind your platform. It reflects your editorial judgement, not someone else's commercial priorities.
"We don't have travel operations or booking technology in-house."
That's the platform we provide. Booking engine, mid-office and supplier connections handled, so your team focuses on your audience, not travel infrastructure.
See what your travel platform looks like running on Vibe.
A 60-minute demo built around your audience, whether that's a publisher, a broadcaster or a membership scheme moving from affiliate links to selling as an agent.
No scripts, no pressure. Honest answers from people who understand media and travel clubs.