Media & Travel Clubs

Sell travel to the
audience you already have.

Vibe powers the travel platforms behind The Guardian, Mail Travel and Radio Times. Your brand, your product choices, and a proper share of the revenue.

Not just a referral fee. Vibe lets you take the booking yourself, as a travel agent, rather than sending readers away to earn a small click-through commission.

Book a 60-min demo Focused on your brand
and your audience.
Trusted by
The Guardian Mail Travel Radio Times
Fully white-labelled
Your domain, your design. Readers and listeners never see Vibe, only you.
Product control
Choose the suppliers and packages you offer, rather than what an affiliate network sends you.
Sell as an agent
Take the booking directly and keep the customer relationship, not just a referral fee.
No travel expertise needed
Booking engine, mid-office and supplier connections handled, so your team stays focused on your audience.
How it works

Three things that change when you move to Vibe.

Your own branding

The platform runs under your domain and your design. Readers and listeners see your brand throughout, not Vibe's.

Control over what you sell

Choose the suppliers, destinations and packages you offer. Nothing is set by a third-party affiliate deal.

Sell as an agent, not just an advertiser

Take bookings directly instead of sending clicks elsewhere for a small referral fee. You hold the customer and the larger share of the revenue.

The model

Advertiser or agent. The difference matters.

Being an advertiser
Selling as an agent on Vibe
Customer relationship
Handed to a third party at the click
Stays with you, start to finish
Revenue per booking
Small referral fee, if the click converts
Full agent commission on the booking
Product control
Whatever the affiliate network provides
You choose the suppliers and products
Branding at checkout
Redirected to someone else's site
Your branding, all the way through
Who it's for

Built for publishers, broadcasters and membership brands.

Newspapers & Publishers

Turning readers into travel customers

Vibe powers The Guardian and Mail Travel's travel platforms, letting readers book directly under each publisher's own brand.

Broadcast & Radio

Extending listener trust into bookings

Radio Times runs its travel offering on Vibe, giving listeners and readers a branded way to book rather than just a recommendation.

Membership Clubs

A travel benefit that pays its way

Offer members a branded booking platform as part of their membership, with the commission staying with your organisation rather than a third party.

Loyalty Programmes

Travel as a loyalty currency

Add a genuine travel booking capability to a loyalty or rewards scheme, on a platform built for it rather than a bolted-on referral link.

We get it

The challenges media and membership brands face right now.

The challenge

"We don't want a travel shop bolted onto our brand. It needs to look like us."

Vibe is fully white-label. Your domain, your design, your branding at every step of the booking, not a redirect to somebody else's site.

The challenge

"We're currently just an affiliate. We send readers away and hope for a small fee if they book."

On Vibe you take the booking yourself, as a travel agent. The customer stays with you, and so does the larger share of the revenue.

The challenge

"We want a say in which suppliers and products we sell, not whatever an affiliate network pushes to us."

You choose the content and the suppliers behind your platform. It reflects your editorial judgement, not someone else's commercial priorities.

The challenge

"We don't have travel operations or booking technology in-house."

That's the platform we provide. Booking engine, mid-office and supplier connections handled, so your team focuses on your audience, not travel infrastructure.

Ready?

See what your travel platform looks like running on Vibe.

A 60-minute demo built around your audience, whether that's a publisher, a broadcaster or a membership scheme moving from affiliate links to selling as an agent.

No scripts, no pressure. Honest answers from people who understand media and travel clubs.

Book your demo
Personalised to your brand, your audience and how you want to sell.
60 minutes built around your specific brand
Live platform demo, not a slide deck
Covers publisher, broadcast or membership models
With someone who understands media and travel clubs, not just technology
Book your 60-minute demo