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Thought leadership

ChatGPT: hype or reality for travel?

Don’t believe the hype warns Simon Goddard from Vibe. Any impact is a way off yet.   Whether it is students using it to do their homework or creating works of art comparable to Picasso...

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Press releases
Thought leadership

Travel’s presentation of information key to combating climate change

Vibe calls for industry action to improve the presentation of sustainability information in travel’s search and booking process. Call follows recent Vibe sustainability panel session...

Blog
Thought leadership

Are you missing out on concert-goers and sports event travellers?

Marketing your travel business to those attending events shouldn’t be like moving heaven and earth says Simon Goddard from Vibe – and now is the perfect moment to take advantage of the recovery...

Blog
Thought leadership

The Ten Commandments of how to work (or not!) with a travel website booking engine provider

On-demand services such as transport or delivery have evolved considerably in recent years and now there’s a lot of talk about ‘service as a commodity’.   But some services are still far...

Thought leadership

Six tips for designing websites in the travel industry

Website design is often the determining factor of whether a customer stays or leaves the site. According to the Behaviour and Information Technology Journal, a typical user will form an opinion...