Meta Tags

Vibe Menu: Content > Pages > Meta Tags

This document outlines how you can set up Meta Tags on your Vibe site. The order of preference for Meta Tags is: “Site Default” can be over written by, “Travel Finder Node Meta Tags” and these can be overwritten by “Meta Tag Management”.

Site Default Meta Data

Vibe Menu: Content > Merchandising > Product Finder

In the top right is a cog icon. If you hover over this you will see a dropdown for "Travel Finder Configuration". Select Travel Finder Configuration from this dropdown.

Scroll down the page to Title and Meta Description templateshere you can set site page defaults for the following site areas.

  • Default: This is the site’s default Meta Tag for the index
  • Holidays: This is used for the Travel Finder Nodes main landing Page
  • Holiday Deals: This is only used if you have a Holiday Deals Tab on your Travel Finder landing page.
  • Flight Offers: This is only used if you have a Holiday Deals Tab on your Travel Finder landing page.
  • Package Deals: This is only used if you have a Package Deals Tab on your Travel Finder landing page.
  • Hotel offers: This is only used if you have a Hotel Offers Tab on your Travel Finder landing page.
  • Information: This is only used if you have an Information Tab on your Travel Finder landing page.
  • Locations: This is only used if you have a Locations Tab on your Travel Finder landing page.
  • Products: This is only used if you have a Products Tab on your Travel Finder landing page.

Available placeholders:

  • Meta Tags - Replaced by the name attribute of the current node
  • %THISNODE% - Replaced by the title of the current node
  • pages - Replaced by the name of the node preceding this one
  • Vibe Systems Ltd. - Replaced by the current site name

A good Default to set up is: Meta Tags | Vibe Systems Ltd..

Travel Finder Node Meta Data

         Vibe Menu: Content > Merchandising > Product Finder

Edit any Travel Finder Node and at the top you will find three fields for Page Description, Page keywords and Page Title. If you do not see these options, please contact Vibe Support and ask for these to be enabled on your site.

Site Generic Pages

         Vibe Menu: Content > Pages > Meta Tags

Three new Meta tags need setting up for each page that you don't find in Travel Finder.

Click Add Meta Tag

Either select a pre-defined page from the drop down, or select “Other” to enter your own.

Enter the last part of the page URL that you’re targeting (e.g /holidays, /hotels etc)

Select from the drop down whether you’re creating a page title/keyword/Description
Enter the content that you’d like to appear.

Click ‘Add’ to save.

 

Repeat the above process to add a Meta Tag title, Keywords or Description for the same URL; selecting a different Meta Tag name each time.

 

Meta Tag Tips

Title Tags:

Should contain between 10 and 70 characters.
Make sure your title tag is explicit and contains your most important keywords.
Be sure that each page has a unique title tag.

Description:

Ideally, your Meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique Meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify Meta descriptions that are too long/short or duplicated across more than one page.

Keywords:

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
It is important to be consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

 

Other Meta Tags:

There are some great basic Meta Tags you can set up on your site to start with. When setting these up, use the “Other” option from the drop down and apply an asterix to the name field. This is to apply this tag to the entire site.

Here are some “Other” Meta Tag types you can set up:
•    og:site_name
•    og:locale
•    og:type
•    og:image
•    og:description
•    twitter:site
•    fb:app_id
•    rating
•    msapplication-TileColor
•    theme-color
•    msapplication-TileImage
 

You may have pages you don’t want indexing by search engines. To block these from appearing, you can set up a noindex/nofollow command like so:

Valid meta robots content values
Googlebot interprets the following robots meta tag values:

  • NOINDEX - prevents the page from being included in the index.
  • NOFOLLOW - prevents Googlebot from following any links on the page. (Note that this is different from the link-level NOFOLLOW attribute, which prevents Googlebot from following an individual link.)
  • NOARCHIVE - prevents a cached copy of this page from being available in the search results.
  • NOSNIPPET - prevents a description from appearing below the page in the search results, as well as prevents caching of the page.
  • NOODP - blocks the Open Directory Project description of the page from being used in the description that appears below the page in the search results.
  • NONE - equivalent to "NOINDEX, NOFOLLOW".

 

For more information on Meta Tags and how they can be used, Google provide an in-depth document for this.

Meta Tags the Google understands: https://support.google.com/webmasters/answer/79812?hl=en

Verify your domain with a meta tag: https://support.google.com/a/answer/186017?hl=en

Using Robots Meta Tag: http://googlewebmastercentral.blogspot.co.uk/2007/03/using-robots-meta-tag.html

Search Engine Optimization Starter Guide: http://static.googleusercontent.com/media/www.google.co.uk/en/uk/webmasters/docs/search-engine-optimization-starter-guide.pdf

Published by: Katie Rossiter
Friday, 20 November 2015